If you post too much at once, they will feel overwhelmed and unsubscribe. If you don’t post often enough, your audience will forget about you in the midst of the flood of other YouTube content. It’s extremely critical to be able to post new video content on your YouTube channel on a regular schedule. Once you have chosen a beautiful Shopify theme with a great layout for your ecommerce store (such as the Debutify theme), you should make sure to check out YouTube’s customization features and brand your channel with logos, images, and design elements that match the look of your Shopify store. This is why it’s absolutely imperative that you intuitively look like the exact same company on every single platform. Keep in mind that it takes 5-7 brand impressions on average for someone to remember you. Potential customers should immediately recognize your logo, color palette, and other basic branding elements. Your channel should look and feel like an extension of your store and brand as a whole.
#HOW TO FIND AND SEARCH SHOPIFY STORES HOW TO#
Here are five key tips on how to use YouTube marketing the right way for your Shopify store. They do not want to be sold directly on your product, they either want to learn something or be entertained.
#HOW TO FIND AND SEARCH SHOPIFY STORES PLUS#
In a 2017 survey from AdBlock Plus and Global Web Index, roughly 40 percent of all respondents said they had used an ad blocker in the past month. YouTube is a great medium for ecommerce marketing but there are three key hurdles an ecommerce marketer has to overcome when using it, particularly if they are trying to leverage Youtube ads: This makes it difficult to cut through the noise and stand out - not just from your ecommerce competitors, but from the content creators in other genres.įurthermore, with the barrier to entry very low (anyone with a smartphone can create and upload a video) just like how Shopify has made it easy to enter ecommerce, the competition is stiffer than ever. There are over 50 million active references in the YouTube database, making it one of the most saturated platforms in cyberspace. The more attention it gets from its billions of visitors, the more attention it also gets from millions of content creators. However, its popularity is a double-edged sword that ecommerce marketers have to handle with care. It’s the perfect medium for building brand awareness and a loyal following for your Shopify store. Almost 5 billion videos are watched on YouTube every day and it’s the third most visited website in the world.